Lead with the offering
The homepage introduces the business and directs attention to its products and industrial context.
Industrial business / Website case study
Crown Accumulators
Making an industrial offering easier to navigate.
A corporate website connecting battery and manufacturing information with product exploration and business enquiries.
Visit the project website ↗Public website captures · Desktop and mobile · Open either image for a closer look.
01 / The context
The problem
behind the project.
Crown Accumulators needed to present a technical business to customers with different information needs. The website had to connect the corporate story, product categories and an enquiry path without relying on visitors already knowing the range.
02 / The approach
Make the journey
easier to follow.
Connect the brand introduction, the information visitors need and the action they can take next.
Give the range a structure
Separate product and technical destinations provide an entry into categories such as batteries, battery plates and sprockets.
Provide a business enquiry route
Prominent quote-request and contact actions give prospective business customers a clear place to continue the conversation.
03 / Delivered work
A connected
digital destination.
A clear corporate presentation with product information and business enquiry paths.
- A corporate and product-information website
- Product and technical navigation
- Company and brand-information destinations
- Quote-request and contact entry points
04 / Evidence & outcomes
The result.
With the context intact.
A customer-facing platform bringing the business, its product range and enquiry destinations together.
Product-led structure
The reviewed homepage and navigation identify products and technical information, alongside the SOLO brand destination.
Enquiry visibility
Explore Products and quote-request actions are visible in the reviewed interface. Form delivery and resulting sales were not measured in this review.
Another perspective
Different context.
The same care for clarity.
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Read the case studyYour business has its own story
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what comes next.
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