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Fashion ecommerce / Website case study

RAQS

A fashion identity carried into a digital storefront.

An editorial brand experience connecting collection discovery, brand storytelling and customer information.

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Client relationship
Noor Fatima · Owner
Work presented
Customer-facing website
Evidence reviewed
www.raqsofficial.storeDesktop view
RAQS desktop homepage screenshotRAQS mobile homepage screenshot

Public website captures · Desktop and mobile · Open either image for a closer look.

01 / The context

The problem
behind the project.

RAQS needed a dedicated online presence that could express the brand while making its collections easier to explore. The website needed to balance an editorial first impression with practical navigation and customer information.

Fashion storefrontEditorial designCollection discovery

02 / The approach

Make the journey
easier to follow.

Connect the brand introduction, the information visitors need and the action they can take next.

01

Let the brand set the tone

A visual homepage introduction establishes the fashion direction before the collection journey begins.

02

Connect story and collection

Collection, journal and brand destinations give the website more than one way to introduce the brand and its products.

03

Keep customer information available

Contact, delivery and policy destinations support the practical questions that sit alongside product exploration.

03 / Delivered work

A connected
digital destination.

An editorial storefront combining collection imagery, product discovery, and a clear shopping journey.

  • A branded fashion storefront experience
  • Collection and product-discovery destinations
  • Journal and brand-story navigation
  • Customer contact and policy destinations
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RAQS supporting homepage content screenshot
A further view of the public homepage, captured during the same review.

04 / Evidence & outcomes

The result.
With the context intact.

A branded destination connecting collection discovery with the story and customer information around it.

Observed in the public interface

Brand & collection

The reviewed homepage displays the RAQS identity, a Shop Now action and collection navigation.

Observed in the public interface

Supporting information

Brand-story, journal, contact and customer-policy destinations are present in the reviewed website. Purchase completion was not tested.

Another perspective

Different context.
The same care for clarity.

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