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Wellness ecommerce / Website case study

Terra Sol Grounding

Bringing product information and buying destinations together.

An earth-toned product website connecting brand presentation, educational information and an external purchase destination.

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Client relationship
Sara · Owner
Work presented
Customer-facing website
Evidence reviewed
www.terrasolgrounding.comDesktop view
Terra Sol Grounding desktop homepage screenshotTerra Sol Grounding mobile homepage screenshot

Public website captures · Desktop and mobile · Open either image for a closer look.

01 / The context

The problem
behind the project.

Terra Sol Grounding needed to bring its product range and supporting information into a coherent experience. The challenge was to give visitors a clear route through exploration and education while making the purchase destination easy to identify.

Product informationBrand presentationBuying routes

02 / The approach

Make the journey
easier to follow.

Connect the brand introduction, the information visitors need and the action they can take next.

01

Create a consistent presentation

An earth-toned visual direction brings the brand introduction and supporting content into a recognisable environment.

02

Separate visitor intentions

Product exploration and educational reading are presented as distinct paths, so visitors can choose the information they need.

03

Clarify the purchase destination

A visible Buy on Amazon action identifies the external buying destination rather than implying that every purchase takes place inside the website.

03 / Delivered work

A connected
digital destination.

An earth-toned interface connecting the product catalogue, educational content, and purchase destinations.

  • A branded product-information website
  • Product, science and research navigation
  • Brand and journal content destinations
  • A visible external purchase entry point
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Terra Sol Grounding supporting homepage content screenshot
A further view of the public homepage, captured during the same review.

04 / Evidence & outcomes

The result.
With the context intact.

A connected destination for the brand, its product information and its buying routes.

Observed in the public interface

Two discovery paths

Explore Products and Learn the Science actions are visible on the homepage.

Observed in the public interface

External buying route

The reviewed header includes a Buy on Amazon action. This observation does not verify an order or a checkout conversion.

Another perspective

Different context.
The same care for clarity.

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