Start with the question
Homepage search and budget shortcuts give visitors a starting point, while phones, earbuds, electric vehicles and brands have distinct discovery destinations.
Technology discovery & comparison / Case study
Zozo. Website
Less searching. More informed decisions.
A technology discovery platform for researching phones, earbuds and electric vehicles through price information, specifications, filters and side-by-side comparisons—not an ecommerce store.
Visit the project website ↗Company-supplied Zozo homepage screenshot · Product research and comparison, not an online store.
01 / The context
The problem
behind the project.
Choosing a device means balancing budget, features and competing models. Zozo brings those questions into a structured research experience: start with a category or budget, explore the catalogue, shortlist phones and review their specifications together. Its role is to inform a decision, not to process a purchase.
02 / The approach
Connect the work.
Keep the context.
A crisp navy-and-blue interface, structured product cards and category-specific information patterns that keep the research task clear.
Make information scannable
Catalogue cards use consistent labels for prices and key specifications. Category-specific filters help visitors focus on the characteristics relevant to their research.
Support a considered comparison
A phone shortlist leads into a side-by-side specification table, with a differences-only control and a route back to individual device information.
03 / Delivered work
A considered
digital presence.
A public research destination connecting product discovery, shortlisting and detailed comparison in one consistent experience.
- A multi-category technology discovery website
- Budget, brand and specification-led catalogue navigation
- A phone shortlist and side-by-side comparison interface
- Detailed device-information and brand-directory views
Inside Zozo / The research journey
Built for decisions.
Not for checkouts.
Explore five connected views, from the first shortlist to the finer details. These are screenshots of the delivered website, not embedded product listings.
01 / Interface story
Find a useful starting point.
The phone catalogue places price range, RAM, storage, processor, display and other filters alongside scannable device cards. Research starts with the criteria that matter to the visitor.
02 / Interface story
Different categories. Relevant information.
EV discovery uses vehicle categories and body types rather than phone specifications. The supplied cards show category-appropriate details such as range, battery, power and body type where available.
03 / Interface story
A familiar route into the catalogue.
A dedicated brand directory offers another discovery route for visitors who already know their preferred manufacturer. Brand identity and available-model counts are grouped in a consistent grid.
04 / Interface story
Put the differences in one place.
The comparison screen supports selecting up to three phones, reading a shared specification table and choosing to show differences only. The shortlist remains visible as visitors move through the research interface.
05 / Interface story
Move from overview to detail.
An individual device view combines a large image, a compact feature summary, price information and a compare entry point. Price-history and price-alert entry points are visible; notification delivery was not tested for this case study.
04 / Evidence & outcomes
The result.
With the context intact.
A public research destination connecting product discovery, shortlisting and detailed comparison in one consistent experience.
A connected research journey
The supplied screens connect homepage search, filtered catalogues, a brand directory, phone comparison and a detailed specification page.
Information, not checkout
The screens present price references, device specifications and comparison actions. The company identifies Zozo as a research platform, not an online store.
Project questions
A little more
clarity.
Is Zozo an ecommerce website?
No. Zozo is a technology discovery and comparison platform. It helps visitors research product prices and specifications rather than buy products through a cart or checkout.
What can visitors research on Zozo?
The supplied screens show phones, wireless earbuds and electric vehicles, a mobile-phone brand directory, individual device details and side-by-side phone comparisons.
What does this case study demonstrate?
It documents the delivered research interface using six company-supplied screenshots: the homepage, phone catalogue, EV catalogue, brand directory, comparison view and device detail page. It does not claim independently verified prices, conversion improvements or sales results.
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