Technical review
Inspect crawlability, canonical URLs, redirects, sitemaps and page delivery. Separate observed problems from assumptions about why visibility has changed.
HanovaDevs / Discoverability
SEO & Analytics.
Be easier to find. Be easier to choose.
Technical foundations, clearer content and meaningful measurement. A practical approach to search visibility without ranking promises.
01 / Understand the business02 / Build with purpose03 / Hand over with clarity
Start with the right problem
Make useful work easier to find and understand.
Discoverability starts with pages people and crawlers can understand. We review the site’s content, rendering, navigation and measurement setup, then prioritise changes according to the business context and the evidence available.
What comes together
Considered in detail.
Connected by design.
The right result needs more than one isolated deliverable. These workstreams help shape a coherent engagement.
Content & information structure
Connect important pages to real audience questions. Improve headings, internal links and service explanations without producing repetitive keyword-led filler.
Structured information
Use supported structured data that matches visible, factual page content. Clear company and product descriptions help machines interpret the site without inventing authority.
Measurement & reporting
Agree the relevant events, consent handling and available search data. Explain what a metric means, how it was collected and what cannot yet be concluded.
What could we make together?
A service is a starting point.
Here’s what it can become.
Find the kind of project you have in mind. These are possible engagement types; the brief decides the exact deliverables.
01
Technical SEO audits
Find and prioritise observable crawl, URL and rendering issues.
URL inventory · Findings · Implementation backlog
Discuss this project type02
Service-page content systems
Connect audience questions to focused, useful service explanations.
Intent mapping · Page briefs · Internal links
Discuss this project type03
Website migration support
Plan how important URLs and discovery signals move to the new experience.
Redirect mapping · Canonicals · Post-launch checks
Discuss this project type04
Analytics & event foundations
Define the actions that matter and how they can be measured.
Event definitions · Consent review · Reporting
Discuss this project type05
AEO & entity clarity
Make company facts, answers and source relationships understandable.
Visible FAQs · Factual schema · Consistent entity information
Discuss this project type06
Search review programmes
Review available search data and prioritise the next useful change.
Baselines · Query/page context · Review notes
Discuss this project typeWhere are you starting from?
Choose the situation closest to yours to see how the work can begin.
A possible starting point · 01
Start with what can actually be observed.
Review a defined set of URLs and technical signals. Prioritise the findings by impact, dependencies and the team’s ability to act on them.
- Crawl and rendering review
- Prioritised findings
- Implementation recommendations
A possible starting point · 02
Answer the questions behind the search.
Make company, service and product information specific, connected and useful. Distinguish original expertise from unsupported claims.
- Search-intent and page mapping
- Content and internal-link plan
- Factual metadata and page structure
A possible starting point · 03
Measure the right action before optimising it.
Agree what counts as a meaningful enquiry or other action, how consent affects collection and what data is available for review.
- Measurement requirements
- Event and consent review
- Reporting definitions and limitations
10 familiar challenges / practical responses
Sound familiar?
Let’s work through it.
See how we would approach the problem—and what we would check before calling the work complete.
Find the right level of help ↓01Important pages are difficult to discover.
Our approach
Review indexability, rendering, internal links, sitemaps and the available search-console evidence for the affected URLs.
How we check it
Check representative pages directly and distinguish discovery from actual indexing.
02Search visitors arrive on the wrong page.
Our approach
Map user intent to the most useful page and clarify titles, headings, content relationships and internal links.
How we check it
Review query-to-page alignment using the data available.
03Several pages repeat the same vague message.
Our approach
Give each important page a distinct purpose, useful detail and a clear place in the site architecture.
How we check it
Check that related pages answer different questions without competing through duplication.
04A migration changed URLs without a plan.
Our approach
Inventory important old URLs, map appropriate replacements and review redirects and canonical signals.
How we check it
Test the agreed old URL list and inspect resulting pages and status codes.
05We cannot tell which enquiries matter.
Our approach
Define meaningful actions and available lead-quality information before adding more dashboard metrics.
How we check it
Document event definitions and compare recorded actions with the enquiry process.
06Structured data makes claims our pages cannot support.
Our approach
Remove unsupported markup and align any retained schema with visible, factual information.
How we check it
Validate the markup and compare every meaningful claim with the page.
07Our business details differ across pages.
Our approach
Create a consistent source for approved company names, roles, contact information and product descriptions.
How we check it
Review the site’s visible content and entity references for mismatches.
08Pages look complete but key content needs JavaScript.
Our approach
Inspect the delivered HTML and rendering path for the URLs that should expose useful public information.
How we check it
Check content, metadata and crawlable links in the relevant rendered and initial responses.
09AI answers misunderstand our company.
Our approach
Publish clear first-party facts, direct answers and connected references without inventing authority or review signals.
How we check it
Check source consistency; AI systems still control their own answers and citations.
10Reports show numbers without a decision.
Our approach
Explain definitions, time periods and limitations, then connect findings to a prioritised action list.
How we check it
Separate implementation completion, observed change and uncertain attribution.
A scope that fits the situation
The right level of help.
A purposeful next step.
You may need an independent review, a defined build or a focused improvement. Start with the work that matters now, with responsibilities and boundaries agreed.
Talk through the options ↗Audit & priorities
For a site where the cause of friction is unclear.
- Defined URL and data review
- Evidence-led findings and priorities
Implementation sprint
For approved technical or content improvements.
- A bounded change list
- Before/after implementation checks
Review & iteration
For a team that needs a recurring decision process.
- Agreed reporting definitions
- Review notes and next-step priorities
From the first conversation to delivery
Know what happens next.
Review points make decisions visible. Scope, dependencies and feedback responsibilities shape the delivery plan.
- 01
Establish a baseline
Review existing pages, tools, access and available search or audience data.
- 02
Prioritise the work
Explain observed issues and choose a practical implementation order.
- 03
Improve the foundations
Make approved technical, content and measurement changes.
- 04
Review the evidence
Check the changes and report results in their actual time and measurement context.
Designed to be useful after delivery
A handover.
Not a mystery.
Know what you own, what your team can change and who is responsible for the next update. The proposal sets out files, access, documentation and support.
Technical auditsMetadataSitemapsStructured dataSearch & analytics data
Third-party fees and ongoing work are discussed separately.
Your scoped handover
- A defined audit scope and baseline
- Prioritised technical and content findings
- Approved implementation work in scope
- Measurement definitions and reporting context
- Recommendations for the next review cycle
Quality is part of the work
Factual signals
Keep structured data consistent with the content visitors can actually read.
Indexable content
Check the relevant rendering, URL and discovery behaviour.
Honest measurement
Separate implementation completion, measured change and uncertain attribution.
See the thinking in practice
Built here. Explained clearly.
Explore the challenge, delivered interface and evidence behind the story. Each project has its own context and outcomes.
An in-house implementation reference
The HanovaDevs website
This site uses prerendered public pages, canonical URLs, a route-driven sitemap and factual company information. Those are implementation details—not a guarantee of a particular search or AI answer.
Explore the reference ↗Explore the implementation
In-house examples show an approach and its boundaries. Your scope and results will depend on your requirements and operating context.
Evidence instead of empty promises
Define what better means.
Then check the work.
A finished deliverable and a business result are different things. We agree what can be tested directly and what needs observation after release.
- 01
Establish the baseline
Record affected URLs, available search signals, event definitions and the review period.
- 02
Validate implementation
Check response codes, rendering, internal links, metadata and factual structured information.
- 03
Observe external change
Monitor crawling, indexing, relevant search traffic and meaningful actions over time. No ranking or AI citation is guaranteed.
You do not need a perfect brief
Bring the context.
We’ll help shape the plan.
A few useful inputs make the first conversation more specific. If something is missing, we can identify it together.
Share your brief ↗Use redacted examples where needed. Don’t send passwords or private customer records in an enquiry.
- 01
Business priorities
The services, locations or audiences that matter most, without a blanket target for every possible keyword.
- 02
Search & measurement access
Appropriate read access to available search-console and analytics properties. Do not share passwords.
- 03
Website history
Recent redesigns, URL changes, content changes and known technical constraints.
- 04
A meaningful action
What counts as a useful enquiry or other outcome, and who can validate it.
Useful answers before we start
Less uncertainty.
A better first conversation.
Have a question specific to your project? Tell us the context and we’ll discuss the next step.
Ask the team ↗What types of projects does your seo & analytics service cover?
Possible project types include technical seo audits, service-page content systems, website migration support, analytics & event foundations, aeo & entity clarity, search review programmes. We define the deliverables, dependencies and acceptance criteria in the proposal for your project.
Can you guarantee first place on Google?
No. Rankings depend on competition, relevance, search systems and many other factors. We can improve agreed foundations, measure available signals and report findings without promising a position.
Do you also consider AEO and GEO?
Yes, through clear answer-oriented content, consistent company and product facts, useful internal structure and appropriate structured data. These practices do not control how an AI system chooses, cites or describes a company.
How quickly will results appear?
There is no universal timetable. Implementation can be checked directly, while crawling, indexing and changes in search performance happen on external systems and need observation over time.
What access will you need?
That depends on the scope. Website code or publishing access, search-console data and analytics may be useful. Access should be granted narrowly and through appropriate accounts rather than shared passwords.
How are cost and delivery dates agreed?
We review the requirements, integrations, available assets and review responsibilities before proposing a price and delivery plan. The website estimator is an illustrative planning tool, not a binding quotation or a promised delivery date.
What happens at handover?
The proposal defines source and design access, documentation, account ownership, licensing and any training or support. Third-party subscriptions, maintenance and future feature work are identified separately rather than assumed to be included.
Your next project starts with a conversation
Bring us the challenge.
Let’s make a clear plan.
Tell us what you need to improve, what you have already tried and what matters most.
Let’s discuss your project ↗